MArS Market Access & Pricing Strategy GmbH – A Strategic Approach to the Successful Development of New Therapies End-to-End

A panel discussion with seasoned industry experts in Investor Relations, Medical Affairs, Market Access, and Media & Public Relations
Commercial success is the ultimate goal for any company developing a new therapy. Patients must need it, regulators must approve it, physicians must prescribe it, and payers must pay for it. The clearer and earlier this can be shown, the higher the level of trust from stakeholders along the long road from discovery to launch. However, clarity on the path to commercial success may be limited in early development stages, and resources are certainly limited. Thus, strategic planning is vital.