Boston Agile Marketing Group

• Price: Free
• Date: Thu, Oct 08, 2015
• Time: 6:00 pm – 9:00 pm
• Register Here

Focused Agile Journey Mapping for Fast Moving Customers

Paul Mandeville, Chief Product Officer at QuickPivot, will present on agile marketing and its use in customer journey mapping. Paul brings an interesting perspective, as QuickPivot is both a software company AND strategic marketing services company. He helped to usher in agile software development at QuickPivot which took root and grew quickly into an asset, and those principles are in the early stages of adoption in the marketing services side of the business at QuickPivot. That team historically relied on more traditional project management tools and processes and is modifying its approach and becoming agile. Lessons learned, tools, tips will all filter through a discussion on how to quickly develop and refine customer journey maps as an agile organization.

For more info, see event website.