American Marketing Association

• Price: varies – see event website
• Date: Thu, Sep 17, 2015
• Time: 6:00 pm – 8:30 pm
• Register Here

Marketing Attribution Is Here – Get the Real Scoop!

Advances in tracking across marketing channels make it possible to properly credit each channel for its contribution to a variety of outcomes. But this can be logistically and analytically complex. In practice, getting value from attribution Cesaranalysis is often more about continuous progress along a thoughtfully-developed path than about a destination. Cesar Brea, author of “Marketing and Sales Analytics” (Pearson FT Press, 2014) and founder of Force Five Partners, will moderate a panel discussion including seasoned executives and leading vendors working in this space.

For more info, see event website.